Zero percent off this week

Because I respect you completely, I’m offering you 0% off of my services this week!

But read to the end for your exclusive BONUS and to understand why.

It's Black Friday, the day when the retail world goes into a frenzy of discounts and deals.

But here's a thought – isn't it odd how brands, who've spent the entire year building their identity and valuing their customers, suddenly flip the script?

It’s a widespread mistake many businesses make, and here's why it matters to you.

For 364 days, these brands preach about quality, value, and customer loyalty.

They tell you that their products are worth every penny.

But then comes Black Friday, and suddenly, it's a race to the bottom.

Prices are slashed, and the message changes to “cheaper is better.”

This shift isn't just confusing; it's a betrayal of the brand's values and your trust as a customer.

Now, consider the true fans, the loyal customers who paid full price just days before.

What message does a Black Friday discount send to them? 

It screams, “Your loyalty counts for less than attracting bargain hunters.”

It's a slap in the face to those who believed in the brand's value.

Let's talk about what brands should do instead.

If they truly value their customers and their own brand identity, they need to resist the allure of quick, easy sales.

It's about having the courage to say, “Our products are worth it, today and every day.”

It’s about rewarding loyalty, not undermining it.

So, this Black Friday, watch closely.

Observe which brands stand firm in their values and which ones cave to the pressure.

It's a litmus test for integrity.

For the brands that do stay true, they're not just selling products; they're making a statement about their respect for you and for themselves.

Remember, true value never goes on sale.

It’s about time more brands – and shoppers – realize that.

Brian “no discount” Orr

P.S. IF you’re going to offer anything to your audience, make sure it’s a BONUS and not a discount. Just like this one below

PPS: As my BONUS to you, I’m offering you FREE direct marketing.

If you purchase the Brand Strategy Intensive package before Nov, 24 I will deliver you a roadmap with specific details and insights about your brand.

As a bonus, you’ll be featured for free in an upcoming letter that goes to 1,500 readers with a 55% open rate. (that’s huge for newsletters).

If you paid for this many direct inbox placements that would run about $500- $750 by itself.

This FREE bonus marketing offer will only be good for the next 3 days.