You may need some deodorant

Have you been paying attention to this new generation of brand advertising?

If your personal or business brand is smelling a bit funky, this insight will help:

You've probably noticed how some brands seem to just 'get it' – they evolve, they stay fresh, and they seem to be completely in sync with their market.

Old Spice is one of those brands, and their story has a powerful lesson for you.

They were once the scent of a generation, but as time ticked on, so did their audience... right into retirement.

They needed a lifeline, a way to become relevant to Gen X and Millenials without losing their 'spice'.

The ‘Old Spice Guy’

They did something brave. They reimagined their brand to connect with a new generation without alienating the old.

They found a new voice that resonates with humor and confidence, and they weren't afraid to shake things up.

It wasn't just about slapping on a new label or launching a new scent. No, Old Spice shook the very foundations of their brand strategy.

They went from "experienced" to "exhilarating," from "comfortable" to "cutting-edge."

How?

• Step 1: They identified their new target audience – younger, vibrant, and looking for something that spoke to their identity.

• Step 2: They crafted a message that resonated with humor, virility, and a dash of irreverence.

• Step 3: They rolled out ads that broke the mold. Remember the "The Man Your Man Could Smell Like" campaign? It was bold, it was different, and it went viral.

I see so many businesses that are just a couple of strategic moves away from really connecting with their audience on a deeper level.

Maybe you've felt it too – that sense that there's untapped potential in how your brand communicates and engages.

I believe you could create a similar ripple in your space.

How? By crafting a brand strategy that's as dynamic and bold as you are.

Your Next Step

If you're nodding along, thinking, "That's exactly what I need," then let's make it happen.

Reply to this email, or just click right here for a free 15-minute call.

This isn’t about changing who you are; it's about amplifying you in a way that connects and resonates with your audience.

Looking forward to hearing from you,

Brian

P.S. If you're curious about the specifics of Old Spice's strategy and how something similar could be applied to your brand, just write back with "Tell me more." I've got insights ready to share with you.